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Fat Rascals - Branding and Visual Identity
A contemporary brand and visual identity crafted for Fat Rascals, using playful design to celebrate the spirit of casual dining and community.
About
The Fat Rascals brand identity project focuses on creating a distinctive look for a lively dining concept, blending modern design cues and fun graphics to evoke a welcoming atmosphere. Visual language and logo were developed to reflect the restaurant’s casual vibe and passion for bold flavors.
Process
Branding execution involved designing a memorable logo, lively graphic system, and unique collateral for the restaurant.
The creative process combined playful illustration styles with contemporary color schemes to build a cohesive identity across menus, packaging, signage, and digital touchpoints. The design team carried out iterative creative exploration and close collaboration with stakeholders, ensuring each asset told the story of the Fat Rascals ethos—warmth, fun, and flavor.
