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Rebound: Design for the Comeback Generation
A vibrant identity and visual experience designed for Rebound, an arcade concept celebrating resilience and immersive play.
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About
Rebound is an arcade brand created to symbolize revival, energy, and the spirit of making a comeback. The design system blends branding, gaming identity, and a dynamic logo to build an engaging space for the modern arcade generation. From brand identity to box design and immersive visual touchpoints, the project magnifies the “comeback” theme through expressive graphics and memorable experiences
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Process
The execution combined branding strategy, playful gaming influences, and dynamic graphic design.
Studio Phooling crafted an arcade visual language using immersive experience cues, custom logo elements, and interactive packaging materials. Each design element was thoughtfully developed to inspire energy and resilience—key values at the heart of Rebound’s branding. The collaborative process included iterative ideation, extensive visual exploration, and seamless brand integration across touchpoints.
